The rise of feel good fashion

| Monday, 13 March 2017 | |
In this age of  unreliability, clothes have become a kind of wonder drug for a growing number of consumers. Designers are responding to last year's political injecting some much needed humor in women's clothing. Browns CEO Holla Rogers is forecasting Already sartorial That spring's hit Rosie will Assoulin's smiley face T-shirt. This number cheery, which reads: "Thank you! Have a nice day! '" Neatly sums up the situation in a pleasant season.
The logic goes that turning up the dial on the fun, colorful and crazy amounts to a sartorial of Michelle Obama 'go low, go high "mantra. We will not be able to control the chaos of world events, but we still need to rule our own way.

It's no coincidence that the cartoonish beauty, the kind you'd get if you rifled through the dressing-up box an eccentric child, was in supply plentiful on the Spring / Summer 2017 runways. Alessandro army Michele's Gucci editing show Swagger growing in garish get-ups that came Fuzzy crayon-colored hair featuring zebras tiered, coats tinsel-y that rivaled grandmother's Christmas tree.

It was the same story at Dolce & Gabbana, where sumptuous eveningwear full of pasta and their pizza, bags and drums, and Marc Jacobs tore a page from the book of psychedelic color, covering clothes and scrawl at London illustrator Julie Verhoeven. Even ardent minimalists will have to admit that there appears to be playful and powerful pick-me-up.

For Anya Hindmarch - whose empire is based in pleasant fashion - all this frivolity is not new. "How ironic, lighter more irreverent been my thing people who love the good things and increasingly, they want to show their character. That was the point of fashion," he said. "Customers today are more confident with their style. There are not so many rules. It's about putting a sticker on the bag of good and not very precious about it."

What is surprising is who is consuming the cartoonish style. Although there is no real rhyme or reason, says Hindmarch, usually it's older clients who examined the pieces of the maddest - like cuddly, googly-eyed Ghost her backpack that has also been seen on Gigi Hadid and Kendall Jenner .

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